About us
Welcome to Health Rising Direct Primary Care—a bold reimagining of what healthcare should be. We believe in a system that empowers individuals, fosters genuine relationships, and removes the barriers that have long separated patients from the care they deserve.
Founded by Dr. Jordan Salmon, Health Rising was born out of both professional experience and personal transformation. In 2020, Dr. Salmon faced his own health crisis—struggling with a mood disorder and obesity. Through what is now the Health Rising Pathway, he lost 65 pounds and transformed his energy, outlook, and approach to medicine. That journey fuels his passion to help others reclaim their health. After years of practicing within the constraints of traditional insurance-based systems, he envisioned a new model: one that prioritizes people over paperwork and focuses on lasting health instead of fleeting fixes.
Direct Primary Care (DPC) gives us the freedom to do just that. By removing the middlemen and simplifying how care is delivered, we create space for longer visits, same or next-day appointments, transparent pricing, and a relationship that extends far beyond the walls of an exam room.
We see our patients as whole people with unique stories, challenges, and goals—not just symptoms to treat. Health Rising isn’t just a clinic. It’s a movement toward accessible, affordable, personalized care for all.
We’re honored to be part of your health journey and committed to helping you thrive.
Meet Your Care Team
Dr. Jordan Salmon, MD
Founder | Board-Certified Family Physician
Dr. Salmon brings nearly a decade of experience as a board-certified family physician and a deeply personal commitment to helping patients take back control of their health. His own journey through significant health challenges reshaped how he practices medicine—leading to the creation of Health Rising and the transformative Health Rising Pathway. His vision is to ignite a health revolution—one rooted in trust, simplicity, and the belief that empowered patients can achieve incredible outcomes.
Alba Zepeda
Clinical Care Coordinator, M.A.
Alba Zepeda brings over three years of healthcare experience and a Bachelor’s degree in Biology from the University of Houston. She has served in roles ranging from Medical Assistant to Chronic Care Manager, with a strong foundation in clinical support and patient care. Alba has also served as a Community Health Worker and Instructor at the University of Houston, where she empowered diverse communities with health education and support.
Her bilingual fluency in English and Spanish helps ensure culturally competent care for a wide range of patients. Alba is passionate about guiding people toward healthier lives through education, empathy, and encouragement. She believes in meeting people where they are and walking alongside them toward lasting change.
Alba Zepeda brings over three years of healthcare experience and a Bachelor’s degree in Biology from the University of Houston. She has served in roles ranging from Medical Assistant to Chronic Care Manager, with a strong foundation in clinical support and patient care. Alba has also served as a Community Health Worker and Instructor at the University of Houston, where she empowered diverse communities with health education and support.
Her bilingual fluency in English and Spanish helps ensure culturally competent care for a wide range of patients. Alba is passionate about guiding people toward healthier lives through education, empathy, and encouragement. She believes in meeting people where they are and walking alongside them toward lasting change.
Alba Zepeda
Clinical Care Coordinator, M.A.
Together, we’re here to serve, support, and stand beside you on your journey to better health. Welcome to Health Rising